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      <title>Who Is Your Audience? The Question That Changes Everything in Your Business</title>
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      <dc:creator>Beverly Parraz</dc:creator>
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      <description>Most entrepreneurs can describe what they sell. Far fewer can describe who they&apos;re truly for. But until you can name the specific person you&apos;re called to serve — their ache, their longing, their story — your message stays vague and your business stays stuck.</description>
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      <title>What Is a Christian Business? It&apos;s Not What Most People Think</title>
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      <description>Many assume a Christian business means Christian products, Christian customers, or Scripture in the marketing. But a business doesn&apos;t become Christian because of what it sells. It becomes Christian because of how it&apos;s built, who it serves, and the character of the person leading it.</description>
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      <description>There is one question that sits underneath every other question you will ever ask about your life. It&apos;s not “What should I do?” or “How do I grow my business?” It&apos;s this: Who am I? Until that&apos;s answered, everything else you build will eventually crack at the foundation.</description>
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      <dc:creator>Beverly Parraz</dc:creator>
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      <description>Before you can step into what God is calling you to build, lead, or become — you have to remember whose you are. Purpose that isn&apos;t rooted in identity becomes another performance. And you&apos;ve performed long enough.</description>
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      <description>You cannot think your way out of a dysregulated nervous system. But you can work with your body — its breath, its movement, its rhythm, its capacity for connection — to gradually shift the system that trauma reset. Here are ten practices the research supports.</description>
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